New Delhi:
Tech giant Google has admitted that around 2,500 leaked internal documents from its Search feature are authentic.
The leaked Search material was first reported by search engine optimisation (SEO) experts Rand Fishkin and Mike King, according to reports.
In a statement to The Verge, the company said “we would caution against making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information”.
Google said that it has shared extensive information about “how Search works and the types of factors that our systems weigh, while also working to protect the integrity of our results from manipulation.”
The leaked material allegedly suggests that Google “collects and potentially uses data” that company representatives have said does not contribute to ranking webpages in Google Search.
However, the leaked information is likely to create some panic across the SEO industry.
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